Job Openings >> Sr. Market Manager
Sr. Market Manager
Title:Sr. Market Manager
Department:Sales/Marketing/Customer Service

Founded in 1983, International Imaging Materials, Inc. (IIMAK) is a leading global manufacturer of printing, imaging and marking consumables and related services. Our highly engineered core products include a full line of thermal transfer ribbons, inkjet inks, and stamp inks used widely in manufacturing, distribution, food packaging, textiles, electronics, medical, healthcare and office applications. We are committed to forward thinking technology, with recent developments in conductive inks for flexible circuits. IIMAK is headquartered in Amherst, New York where primary R&D, engineering, manufacturing and sales activities reside, with a strong dedication to cross functional teamwork. Additional manufacturing, sales and distribution facilities are located in Mexico, Belgium and Brazil. IIMAK has a strong culture of customer care, providing a full range of highly differentiated services that help our customers grow their business and make doing business easy. We currently have an opportunity at our Amherst, New York facility to join IIMAK as a Sr. Market Manager.

Position Summary:
The Sr. Market Manager is a known commercial channel leader and market expert within the thermal transfer ribbon industry. Incumbent specializes in influencing and shaping product development initiatives and program integration efforts to accelerate IIMAK’s market impact while driving profitable growth for the company. 

Principal Responsibilities: 
• The Sr. Market Manager leverages their deep knowledge of industry trends, leverages contacts for supplemental insights, and conducts market research to understand current market needs not satisfied along with competitive developments that directly impact the current and projected TTR global marketplace.
• Leverages knowledge to define, evaluate, and implements TTR product line development strategy, based on validated market analytics, competitive insights, and customer needs.
• Collaborates with Marketing, R&D, Sales and Manufacturing counterparts on development initiatives through stage gate form commercialization processes, working closely with cross-functional teams. 
• The Sr. Market Manager builds alignment, provides direct and supports the sales team to identify new markets to penetrate or customers to align with IIMAK’s business capabilities. This includes product positioning guidance, training, promotional programs, sales tools, etc., aimed at supporting the direct sales team in achieving their goals.
• Manages day-to-day product requirements including product life cycle management, pricing considerations, margin management, quality assurance needs, and product benchmarking. 
• Works to define total market opportunity, defining competitive landscape, market share analytics, and available market opportunities by product, including growth predictions. Leverages this information to formulate proposals regarding new product development initiatives.
• Prepares and presents thorough internal reports and presentations for executive review, evaluation, and decision making on go or no-go for product development initiatives.
• Travel as required, approximately 50%. Domestic and international travel.

Required Knowledge, Skills and Experience:
• Bachelor’s degree required; graduate degree, preferably an MBA, a plus.
• 8+ years of business analytics or product management experience, related to AIDC or TTR applications.
• Successful track record of working with customers and cross-functional teams to identify, specify, develop, communicate, and launch new products.
• Demonstrated ability to solve complex problems, analyze issues and question effectively to elicit accurate information; systematically evaluate problems and encourage alternative approaches and new ideas.
• Able to connect multiple facets of data into a succinct outline, conveying validated and accurate assumptions leading to pointed recommendations for product advancements.
• Proven success interfacing with and building strong relationships with all levels of an organization.
• Self-motivated, high-energy, and entrepreneurial spirit are important for success in this role.
• Able to read/interpret product specifications and perform advanced data analysis. 
• Excellent time management skills, strategic problem-solving, and analytical skills.
• Strong executive presence with a proven ability to devise and present professional presentations.

If interested in joining a dynamic organization with global presence and applying for this learning opportunity, please apply online at

EOE M/F/Disabled/Veterans, IIMAK is an equal opportunity employer committed to workforce diversity.
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